Exporting Philly: Cheesesteaks, Ices And Pretzels Go Global

Philly is the hottest place right now, and I feel like it’s going to be alot cooler when people realize it’s 1,000s less than NYC

CBS Philly

PHILADELPHIA (AP) — The man intent on taking the Philly cheesesteak global saw a familiar sight from home on a recent trip to Florida: a Wawa.

The hoagie-making, coffee-brewing convenience and gas chain from the Philadelphia area is pushing hard into the Sunshine State, opening more than 60 stores since 2012 with another 25 planned by the end of the year.

Albie Misci, sales director at cheesesteak chain Tony Luke’s, knows the idea.

He’s helping take Philly’s most famous culinary treat to Florida, California and even the Middle Eastern nation of Bahrain.

“The cheesesteak has grown from a Philadelphia sandwich, a local food, to a national sandwich. Everyone’s familiar with it,” Misci said in a recent interview. “When we’re in Las Vegas or in L.A., they’ll come up to us and say, ‘Hey, Tony Luke’s, you’re from Philly!'”

Other staples from the City of Brotherly Love, including its beloved soft…

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